What is Dry January?

Dry January supports people across the country to change their relationship with alcohol through stopping drinking for one month.

One of the ways we have successfully reached people is by working with organisations which serve their community - these could be GP surgeries, housing associations, local authorities, local charities, faith groups or businesses. You can use Dry January to help your community to become healthier and happier. Dry January can also be used as part of an alcohol harm reduction strategy.

Thinking of a Dry January campaign in your Local Authority? Download this PDF for more information.

Get involved by registering to receive tips, updates and free campaign assets.

Why run Dry January in your community?

There is clear evidence that Dry January works well to change drinking behaviour, including for people who drink too much:

  • Signing up to Dry January has a marked positive impact on long-term drinking behaviour, with 72% having lower alcohol AUDIT scores six months on.

  • 2 in 3 participants complete a full month without drinking. The proportion is higher for men and C2DEs, - which is particularly important as men are over-represented in alcohol-related deaths, and the alcohol-related mortality rate of men in the most disadvantaged socio-economic class is 3.5 times higher than for men in the least disadvantaged class.

Another great reason is because Public Health England are fully behind it and plan to wrap it into their year-round adult health campaign, One You.

Here is what PHE says about Dry January:

"Dry January is based on sound behavioural principles and our previous evaluation of the campaign shows that for some people it can help them re-set their drinking patterns for weeks or even months after completing the challenge."

What next?

Free campaign assets for Dry January 2019 will be available from late 2018. These will include social media assets, posters, flyer and email footers.

Register to receive tips, updates and free campaign assets.

Enhanced packages

We offer enhanced support to deliver and integrate local and specific campaigns, projects and services relevant to Dry January.  If you would like more information about enhanced packages, please contact us now