Dry January supports people across the country to change their relationship with alcohol through going dry for one month. One of the ways we have successfully reached people is by working with organisations with public health priorities relevant to alcohol harm prevention. Throughout Dry January 2018 we will build on this success.

But why would you want to run Dry January in your community?

There is clear evidence that Dry January works well to change drinking behaviour, including for people who drink too much:

  • Signing up to Dry January has a marked positive impact on long-term drinking behaviour, with 67% reporting reduced drinking levels six months on. This is significantly higher than for people who try a Dry January on their own, without signing up for support.
  • 2 in 3 participants complete a full month of abstinence. The proportion is higher for men and C2DEs, - which is particularly important as men are over-represented in alcohol-related deaths, and the alcohol-related mortality rate of men in the most disadvantaged socio-economic class is 3.5 times higher than for men in the least disadvantaged class.

Another great reason is because Public Health England are fully behind it and plan to wrap it into their year round adult health campaign, One You.

Here is what PHE says about Dry January: Dry January is based on sound behavioural principles and our previous evaluation of the campaign shows that for some people it can help them re-set their drinking patterns for weeks or even months after completing the challenge.

So, up for it?

We have free campaign assets including use of the logo, social media assets, poster templates and guidelines available now. Please register to receive free assets by clicking here.

In addition to this we are offering enhanced support to deliver and integrate local and specific campaigns, projects and services relevant to Dry January.  If you would like more information about the enhanced packages, please email our marketing partner, Hitch Marketing, to find out more about the support we're making available to public health teams for the 2018 campaign and beyond. Email [email protected]