What is Dry January?

Dry January supports people across the country to change their relationship with alcohol through stopping drinking for one month.

One of the ways we have successfully reached people is by working with organisations which serve their community - these could be GP surgeries, housing associations, local authorities, local charities, faith groups or businesses. You can use Dry January to help your community to become healthier and happier. Dry January can also be used as part of an alcohol harm reduction strategy.

Get involved by registering to receive free campaign assets.

Why run Dry January in your community?

There is clear evidence that Dry January works well to change drinking behaviour, including for people who drink too much:

  • Signing up to Dry January has a marked positive impact on long-term drinking behaviour, with 67% reporting reduced drinking levels six months on. This is significantly higher than for people who try a Dry January on their own, without signing up for support.

  • 2 in 3 participants complete a full month without drinking. The proportion is higher for men and C2DEs, - which is particularly important as men are over-represented in alcohol-related deaths, and the alcohol-related mortality rate of men in the most disadvantaged socio-economic class is 3.5 times higher than for men in the least disadvantaged class.

Another great reason is because Public Health England are fully behind it and plan to wrap it into their year-round adult health campaign, One You.

Here is what PHE says about Dry January:

"Dry January is based on sound behavioural principles and our previous evaluation of the campaign shows that for some people it can help them re-set their drinking patterns for weeks or even months after completing the challenge."

What next?

We have free campaign assets including social media assets, posters, flyer and email footers available now. 

Register to receive free campaign assets.

Enhanced packages

In addition we are offering enhanced support to deliver and integrate local and specific campaigns, projects and services relevant to Dry January.  If you would like more information about enhanced packages, please email our marketing partner, Hitch Marketing, to find out more.