Dry January Download the Dry January App About Dry January What is Dry January? Our story Support and policies Our partners Why do Dry January? Get involved Resources Charities In your community In your workplace Fundraising Blog Our Marketing and PR Partner - Hitch Marketing Hitch is a social marketing agency at heart, which means they love nothing more than to deliver behaviour change for social good. They deliver this through a mix of robust research, a strategic approach, cutting edge digital solutions and a passion for design. They have supported us to deliver Dry January right from the beginning with everything from strategy to working with Local Authorities to help localise the campaign, and from digital solutions to merchandise. What’s more, as an agency with a social conscience, a proportion of their revenue is reinvested into local community social innovation projects – making them the perfect agency to partner with Alcohol Research UK to help us make Dry January successful in 2018.