Our manifesto Below are the ten key policies Alcohol Concern is campaigning to get implemented to help reduce the harm caused by alcohol. A minimum price of at least 50p per unit of alcohol should be introduced for all alcohol sales. This would allow all drinks to be priced based on their strength and would target the products such as high strength white cider and spirits that are mainly consumed by young and harmful drinkers. A phased ban on alcohol sponsorship of sports, music and cultural events, similar to the introduction of the ban on tobacco sponsorship in 2005. Sponsorship, like other advertising, gives companies a platform to develop positive associations with their products and, by its very nature, sponsorship of such events sends the message that alcohol consumption is normal, and indeed often necessary to enjoy a cultural or sporting event. Alcohol advertising content should be restricted to promoting just factual information about the product such as origin, composition and means of production. Removing lifestyle images of drinkers, characters, celebrities and drinking atmospheres is likely to reduce the appeal of content to younger audiences. Public health should be introduced as a statutory licensing objective, allowing local authorities to turn down new applications and extension of hours based on local population health data. The sale of alcohol in shops should be restricted to specific times of the day and designated areas. No alcohol promotion should occur outside these areas. At least one-third of every alcohol product label should be given over to an evidence-based health warning specified by an independent regulatory body. The tax on every alcohol product should be proportionate to the volume of alcohol it contains. In order to incentivise the development and sale of lower strength products, the rate of taxation should increase with product strength The legal limit for blood alcohol concentration for drivers should be reduced to 50 mg/100 ml from 80 mg/100 ml currently. All health and social care professionals should be trained to routinely provide early identification and brief alcohol advice (IBA) to their clients. Access levels to specialist alcohol treatment should be increased from 6% to 15% of dependent drinkers.