The partnership opened up the campaign to over 12,000 charities registered with Virgin Money Giving. The new  initiative allowed supporters to fundraise for both their chosen charity and Alcohol Concern, splitting the funds  raised  50/50 between the two charities.

Jo Barnett, Executive Director at Virgin Money Giving said: “Virgin Money Giving is delighted to partner with Alcohol  Concern for their Dry January campaign. It’s great that those who are committing to ditch alcohol for the month of  January can be further motivated by raising funds for Alcohol Concern and any charity of their choice. I’m sure it will  help the resolve of many of us!

 “Due to Virgin Money Giving’s not-for-profit status more of the funds raised will go to both charities, hopefully that will  motivate those taking part even more.”