We are inviting invitations from experienced evaluation teams to assess the impact of Dry January 2019.

Dry January was first launched by Alcohol Concern in 2013. It has since become a high profile national behaviour-change campaign. It is one of the best known ‘monthly abstinence’ campaigns globally. The primary aim of Dry January is for participants to reset their relationship with alcohol. In particular, we are looking to increase participants’ desire – and ability – to better control their drinking.

We are seeking an agency to conduct an evaluation of Dry January 2019 to answer key questions about the campaign’s impact, user-experiences and user motivation.

The deadline for applications is 5 November.

Download information and application.