Latest Reports and research An Unhealthy Mix? Alcohol Sponsorship of sport and cultural events Sponsorship by the alcohol industry forms a significant part of marketing and promotion practices. There is a growing body of evidence which suggests that exposure to alcohol promotion is related to increased levels of consumption, and influences drinking intentions. An Unhealthy Mix? Alcohol Sponsorship of sport and cultural events seeks to lay out recommendations surrounding alcohol sponsorship of sport and cultural events and advertising of alcohol on media platforms such as film and television. The full report is available to read here.