The Youth Alcohol Advertising Council (YAAC) is a group of young people from across England and Wales who review alcohol advertising against the Advertising Standards Code from a young person’s perspective, challenging industry practices when necessary.

Coordinated by Alcohol Concern, it gives young people the opportunity to decide if and when alcohol advertising steps beyond the rules. The YAAC meets every three months to review new adverts and, when necessary, sends complaints to the Advertising Standards Authority, which are published after each meeting.

The YAAC has had some amazing achievements in its short life:

  1. The entire Frosty Jack’s website and social media was removed for breaking the rules
  2. All Fireball whisky social media was removed for breaking the rules
  3. TV adverts for Jagermeister were removed for linking alcohol with tough and daring behaviour
  4. TV beer campaign ad ‘Let There Be Beer’ was banned for linking alcohol with social success inappropriately

Aged under 19? Get involved!

The YAAC is recruiting new members from across England and Wales. No specific qualifications are required, just a willingness to get involved and have your say. If you’re interested in becoming involved in the YAAC’s work, get in touch at drinktalking@alcoholconcern.org.uk.