Sally Dibb is Professor of Marketing and Society in the Centre for Business in Society at Coventry University. She is also Visiting Professor at the Open University, where previously she was Director of the Institute for Social Marketing (ISM-Open). Her research includes behaviour change projects in health, sustainability and wellbeing. She has published 11 books and over 90 journal articles.

Previously Sally was an Associate Dean at Warwick Business School. She was also a member of the Higher Education Funding Council (HEFCE) Research Evaluation Framework (REF 2014) panel for Business and Management. Sally is a Fellow of the Chartered Institute of Marketing and is on the Advisory Board at Oxford Brookes Business School and at the iMARKE research group, University of Minho, Portugal.