John Underwood is the Director of the Centre for Health Communication Research at Bucks New University and a director of Freshwater UK, a communications consultancy and media group.

John works with many NHS organisations – especially NHS mental health trusts – on communication and engagement issues. Much of his work involves dealing with the impact of alcohol abuse both on the healthcare system and in the wider social economy.
John is a former chair of the Management Board of Catalyst, a public policy think tank associated with Lord Hattersley and was a TV news reporter and presenter with ITV, ITN and the BBC. In addition to his work at Bucks New University John holds an honorary chair at the University of Glasgow.