In support of the 2016 Alcohol Awareness Week, the Oxfordshire Fire and Rescue Service are pledging their support and signing up to Alcohol Concern’s Dry January  campaign.

The Oxfordshire Fire and Rescue Service have chosen to support the Dry January 2017 campaign to raise awareness for the knock on effects that alcohol can have on the community and the emergency services at a time of the year, where consumption is at a higher level as we approach the festive season. Dry January is Alcohol Concern’s annual behaviour change campaign. By ditching the booze for the month it allows you to reassess your relationship with alcohol and save some pounds whilst you’re taking part.

Joanna Simons, Chief Executive of Alcohol Concern said: “Dry January is the perfect opportunity to take a break from alcohol and feel the benefits. A YouGov poll reported that 1 in 6 attempted a Dry January this year, this means there are millions of supporters prepared to take on the challenge.

“It’s great to see the Oxfordshire Fire and Rescue Service getting involved and taking part, we’re looking forward to hearing how they get on throughout the month.”

Councillor Hilary Hibbert-Biles, Oxfordshire County Council’s Cabinet Member for Public Health, said: “Many people like to drink alcohol from time-to-time but too many people are drinking more than is healthy, many without even realising it.

“Regularly drinking more than the recommended daily allowance can contribute to very serious health conditions including liver disease, heart disease and cancers of the mouth, throat and breast, and initiatives like Dry January are fantastic at helping people learn more about their drinking habits and encouraging them to establish a safer relationship with alcohol.

“I wish Oxfordshire Fire and Rescue Service the very best of luck with their Dry January and I hope they inspire other people across the county to take part.”