Emily Robinson, Director of Campaigns at Alcohol Concern, said:

“Since the 1950s we’ve seen women’s drinking continue to rise. Drinking at home has continued to increase and because alcohol is so cheap and easily available it’s become an everyday grocery item. We’ve also seen a concerted effort from the alcohol industry to market products and brands specifically to women.

 “We know from our annual Dry January campaign that people often don’t realise that alcohol has become a habit rather than a pleasure, with women having wine o’clock most nights of the week.

“Drinking too much, too often can store up future health problems, both mental and physical, with people not realising just how easy it is to go over recommended limits.

“This is why we need mandatory health warnings on alcohol products and a mass media campaign to make sure the Chief Medical Officer’s guidelines are widely known and understood.”