White cider and street drinkers: recommendations to reduce harm

Professionals working with homeless and dependent street drinkers have expressed concern for many years that white cider - often sold cheaper than bottled water - seems to have a particularly damaging effect on the health and behaviour of the people they work with.

Front cover of reportThe report reveals how the drinks industry is using cheap culinary apple concentrate, often imported from abroad to make white ciders, whilst benefiting from the tax breaks and low duty intended to boost the development of traditional cider apple orchards.  This allows the drinks industry to produce a potent 7.5% drink which is cheaper than bottled water or lemonade yet still extremely profitable.