Overexposed and overlooked

Alcohol Concern's survey of over 2,300 children and young people reveals concern at alcohol marketing exposure and support for stronger regulation that robustly protects under-18s.

Collage of alcohol advertisementsMost experts agree that under-18s should be protected from exposure to alcohol promotion, although evidence shows that children and young people as young as 11 in England and Wales are regularly exposed to alcohol advertising. Young people’s views are currently excluded from the debate about appropriate regulation of alcohol promotion. Designed by young people for young people, findings in this new report show that under-18s surveyed have very clear views about limiting children and young people’s exposure to alcohol marketing.