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Off measure: how we underestimate the amount we drink

The Off Measure report shows that drinkers in the UK underestimate how much they drink by approximately one bottle of wine per week per drinker.

An analysis from the Centre for Public Health, published by Alcohol Concern, shows that drink surveys used to measure the public's alcohol consumption grossly underestimate how much people really drink. The difference between survey data and actual sales data reveals that 225 million litres of alcohol per year go unaccounted for. This is equivalent to 430 million units of alcohol per week, or 44 million bottles of wine.

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