Achieving positive change in the drinking culture of Wales
This research report reviews the existing evidence on what effect policy changes actually have on drinking patterns and culture. Although focused specifically on Wales, this work is international in its scope.
Reviewing evidence from across the world, researchers at the universities of Glyndwr and Bangor concluded that alcohol industry health messages are often ambiguous and lack clarity over safe behaviour with regards to alcohol. Health messages are typically found in the context of adverts that promote drinking as a positive lifestyle choice.