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Overexposed: alcohol marketing during the World Cup 2010

This briefing from Alcohol Concern looks at the impact of alcohol advertising on children and the effectiveness of regulations in place to protect them.

Alcohol producers and advertisers subjected over a million children to alcohol marketing during the televised England games of the World Cup in June 2010.

The report looks at the flaws in current advertising regulations and makes recommendations to better protect children from exposure to alcohol advertising.

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