Alcohol and football: briefing

In this briefing Alcohol Concern looks at the relationship between alcohol and 'the game.'

Football and alcohol have become entwined at all levels. This brieing looks at the nature and extent of the relationship in the professional and grassroots game, and the levels of commercial endorsement for alcohol. Alcohol companies keen to associate themselves with the sport are major sponsors of domestic, European and international tournaments and it is rare to watch football without being exposed to different types of alcohol marketing. The briefing highlights the potential contradictions between football's potential to promote healthy active lifestyles and the current scale of offical alcohol endorsement.