Willing consumers? Alcohol marketing and how to challenge it

Alcohol Concern Cymru's Annual Conference 6 September 2012, Park Plaza, Cardiff

Teulu ar y soffaThe alcohol industry in the UK spends £800 million each year promoting its products. Meanwhile, alcohol-related harm costs the NHS in Wales £70 million a year.

At Alcohol Concern Cymru's annual conference on 6 September 2012, delegates learned about how alcohol marketing promotes a positive image of drinking, and how we can effectively challenge it.

Download the conference presentations here:

Andrew Misell, Alcohol Concern Cymru Manager: Alcohol marketing in Wales

Maran Waran, London School of Marketing: Marketing fundamentals

Gerard Hastings, Stirling School of Management: Alcohol marketing

Alan Tapp and Katie Collins, Bristol Social Marketing Centre: Social marketing techniques to achieve social good

Tom Smith, Alcohol Concern Youth Policy Project: Young people challenging alcohol marketing

Colin Shevills, Balance North-East: Sam's snaps: Hitting them where it hurts

Conference agenda