Drinkers urged to save their skin and go dry this January

09 / 11 / 2012

Alcohol Concern is urging drinkers to save their skin after the booze filled Christmas season by signing up to its Dry January campaign and steering clear of alcohol for 31 days.

Mug of teaWhile a heavy night at a Christmas party can leave drinkers with sore heads, it can also have an effect on their appearance.

Kimberley Carter, of the British Association of Dermatologists, said:

"It isn't just your mouth that's left dry by a night of drinking - alcohol is a diuretic that dehydrates the whole body, including the skin.

"Another effect of alcohol is to dilate the small blood vessels in the skin, which can make the skin appear redder, giving that 'flushed' look that is often associated with drinking. People who are already prone to blushing and facial flushing may notice that this worsens after drinking alcohol, even if they are not regular drinkers. Repeated reddening in this manner can also lead to thread veins."

Alcohol Concern is inviting people to start the New Year healthily with a challenge to say no to a tipple or two for the whole month. It is hoped those taking part in Dry January will use it as a chance to ditch the hangover, reduce their waistline, save some pennies, and take time to think about whether their drinking is really working for them.

Andrew Misell, Alcohol Concern Cymru Manager said:

"The Christmas party season can be a lot of fun, but too much drink can really catch up on you and your looks, leaving you feeling bloated, tired and your skin dried out. We hope taking a break from booze this January will really help people start the year with a spring in their step.

"We're not asking people to never drink again, but Dry January is the perfect time to take a breather, go dry for 31 days and see how much better you can look and feel."

The damaging effects alcohol may be having on your looks can also be seen using the smart phone app Drinking Time Machine, which is available on the bilingual Dry January website. The app shows users how they might look after a decade of drinking at their current levels. It shows the unflattering effects on skin that are caused by alcohol, as well as the effect of disrupted sleeping patterns and sleep deprivation due to alcohol.

People taking part in Dry January will be able to connect with others drying out through Facebook and Twitter. There'll be daily tips on what to do with all the extra time and energy you'll have from not drinking, as well as a weekly update on all the lovely health benefits of going dry.

Dry January website.